Research interests

I am interested in the interplay between politics, society, the news media and popular culture. Geographically, my focus is on East Asian countries (China, Japan and the Korean Peninsula) and how local developments are connected to global phenomena. In my past and present research projects I look at the evolution of media systems in China and Japan, at the global circulation of East Asian popular culture and the changes brought about by new information technologies in the circulation of news and entertainment worldwide. Methodologically, while I use both qualitative and quantitative methods and tools, lately I have been particularly interested in exploring how computational tools can advance the way we analyse large text corpora. In my doctoral thesis I take a multidisciplinary perspective and multi-method approach in studying the presence of Chinese media in Kenya and South Africa.

Research areas

  • International communication
  • Media systems
  • Journalism studies
  • Public diplomacy
  • East Asian media and popular culture
  • Computational text analysis

Ongoing research projects

  • [Accepted] A case study of Chinese documentary series Faces of Africa, with Lauren Gorfinkel.
  • [Under Review] The effect of tourist visits to North Korea on attitudes towards the country, with Bolin Cao.
  • [Under Review] News coverage of GM food in three developing economies: a comparison of Brazilian, Chinese and Indian newspapers, with Zeng Yuan.
  • [Under Review] Media consumption and Asian values as predictors of attitudes towards media freedom in East and South East Asia.
  • [Writing up] Exporting Chinese drama. A narrative analysis of China's television series in Africa.
  • [Writing up] How are Chinese media perceived in South Africa and Kenya? A focus group study of college students, with Herman Wasserman.
  • [Writing up] Tweeting the Occupy Central Movement in Hong Kong: a network analysis, with Qinfeng Zhu and Conglei Shi.

Publications

Peer-reviewed journal articles

Book chapters

  • Madrid-Morales, D. (forthcoming). Soft Power in the Living Room: A Survey of Television Drama on CCTV’s Foreign Language Channels. In P. Voci & L. Hui (Eds.), Screening China's Soft Power (pp. - ). London: Routledge.
  • Madrid-Morales, D. (2017). China's digital public diplomacy towards Africa: actors, messages and audiences. In K. Batchelor & X. Zhang (Eds.), China-Africa Relations: Building Images through Cultural Co-operation, Media Representation and Communication (pp. 129 - 146). London: Routledge.
  • Madrid-Morales, D. (2016). Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua's News Coverage of Africa. In X. Zhang, H. Wasserman, & W. Mano (Eds.), China's Media and Soft Power in Africa: Promotion and Perceptions (pp. 79–92). New York: Palgrave.
  • Madrid-Morales, D. (2015). China's International Broadcasting and the Spanish Speaking World. In Q. Luo (Ed.), Global Media Worlds and China (pp. 187–203). Beijing: Communication University of China Press.
  • Madrid-Morales, D., & Martínez, G. (2010). Comunicación 2.0 en Asia: redes sociales, blogs y tecnología móvil. In Anuario Asia-Pacífico 2010 (pp. 295–304). Barcelona: CIDOB.
  • Madrid-Morales, D., & Martínez, G. (2010). La Ola Nipona: consumo de cultura popular japonesa en España. In P. San Guinés Aguilar (Ed.), Cruces de Miradas, Relaciones e Intercambios. (pp. 49-61). Granada: Editorial Universidad de Granada.

Books

  • Madrid-Morales, D., & Martínez, G. (2015). El manga y la animación japonesa. Barcelona: Editorial UOC.
  • Junqueras i Vies, O., Madrid-Morales, D., Martínez Taberner, G., & Pitarch Fernández, P. (2012). Historia de Japón: economía, política y sociedad. Barcelona: UOC.
  • Junqueras i Vies, O., Madrid-Morales, D., Martínez Taberner, G., & Pitarch Fernández, P. (2011). Història del Japó. Barcelona: UOC.
  • Madrid-Morales, D., & Martínez, G. (2010). El manga i l'animació japonesa. Barcelona: Editorial UOC.

Edited Books

  • Madrid-Morales, D. (Ed.) (2017). Comunicación y poder en Asia Oriental. Barcelona: Editorial UOC.

Book reviews

Conference activity

Academic conference papers

  • Madrid-Morales, D. (2017). Mapping Out China’s Online Public Diplomacy. Presented at the International Communication Association (ICA) Annual Conference, San Diego.
  • Madrid-Morales, D. (2017). Chinese Media Overtures in Africa — What Role for Communication for Development. Presented at the International Communication Association (ICA) Annual Conference, San Diego.
  • Madrid-Morales, D., & Wasserman, H. (2016). Chinese media engagement in South Africa: what is its impact on local journalism?. Presented at ICAfrica 2016, International Communication Association Regional Conference, Nairobi.
  • Madrid-Morales, D., & Cao, B. (2016). Direct and Mediated Intercultural Contact: A Study of Attitudes Towards North Korea. Presented at the International Communication Association Annual Conference, Fukuoka.
  • Madrid-Morales, D. (2016). La llegada de la animación japonesa a España: una perspectiva intercultural. Presented at the Foro Español Investigación Asia-Pacífico (FEIAP), Barcelona
  • Madrid-Morales, D. (2016). Winning hearts and minds over the Internet: China's digital diplomacy in Africa. Presented at the Association for Asian Studies Annual Conference, Seattle
  • Madrid-Morales, D. (2016). China's online public diplomacy in Africa: structure, images and discursive practices. Presented at the Building Images: Exploring 21st Century Sino-African dynamics through cultural exchange, media representation, and translation Conference, Nottingham
  • Madrid-Morales, D., & Lovric, B. (2015). Hallyu goes to (Latin) America: a survey of K-pop and K-drama fandom in Spanish speaking countries. Presented at the International Convention of Asian Scholars (ICAS 9), Adelaide
  • Madrid-Morales, D., & Wasserman, H. (2015). Chinese media in South Africa: attitudes and awareness amongst media practitioners. Presented at the International Round Table Conference on China-Africa Communications, Beijing
  • Madrid-Morales, D., & Hernández, M. (2015). Neutrality, perspective and framing: a content analysis of news in international broadcasting in Spanish. Presented at the International Association of Mass Communication Research (IAMCR) Conference, Montreal
  • Madrid-Morales, D. (2015). Structure and agency in the newsroom: incorporating structuration theory into the sociology of news. Presented at the International Association of Mass Communication Research (IAMCR) Conference, Montreal
  • Madrid-Morales, D. (2015). Why are Chinese media in Africa? Evidence from Xinhua's news coverage of Africa in 1982 and 2012. Presented at the International Symposium "China"s Soft Power in Africa: emerging media and cultural relations between China and Africa', Ningbo
  • Madrid-Morales, D., & Zeng, Y. (2014). News coverage of GM food in three developing economies: a comparison of Brazilian, Chinese and Indian newspapers. Presented at the International Association of Mass Communication Research (IAMCR) Conference, Hyderabad
  • Madrid-Morales, D., & Hernández, M. (2014). Global television news in Spanish: a comparison of news content on CCTV-E, RT and HispanTV. Presented at the China's Media Go Global Conference, Beijing
  • Madrid-Morales, D. (2014). Exercising soft power in the living room: television drama in CCTV's foreign language channels. Presented at the New European Research on China Conference, Beijing
  • Madrid-Morales, D. (2013). "According to sources…": The use of sources in reporting China in the European press. Presented at the International Convention of Asian Scholars (ICAS 8), Macao
  • Madrid-Morales, D. (2011). Welcome To "OCCIDENT": Representations Of Western Europe In Takao Saito's Golgo 13. Presented at the Congreso Itinerarios, Viajes y contactos Japón-Europa, Valladolid
  • Madrid-Morales, D. (2011). China's International Broadcasting and the Spanish-speaking World. Presented at the Global Media Worlds and China International Conference, Uppsala
  • Madrid-Morales, D. (2011). CCTV-E o la televisión en español desde China: Contenidos y audiencias. Presented at the Congreso Iberoamericano de Estudios Chinos, Barcelona
  • Madrid-Morales, D. (2009). La construcción de un marco teórico dentro de un curso de introducción a la lengua japonesa: el caso de la Universitat Oberta de Catalunya. Presented at the I Simposio sobre la enseñanza de la lengua japonesa en España, Salamanca

Academic conference posters

  • Madrid-Morales, D. (2016). Surveying television drama on China's foreign language channels. Presented at the AEJMC Annual Conference, Minneapolis.
  • Madrid-Morales, D. (2016). Media consumption and Asian values as predictors of attitudes towards media freedom in East and South East Asia. Presented at the International Communication Association Annual Conference, Fukuoka.

Invited talks

  • Planeta Manga: afinidades y desencuentros entre China y Japón [Planet Manga: affinities and disagreements between China and Japan] at XVIII Saló del Manga on November 1, 2012 in Barcelona (Spain)
  • Ulls rodons i pèls de punta: claus per entendre el fenomen del manga i l'anime [Round eyes and spiked hair: key concepts to understand manga and anime] at Biblioteca Sofia Barat on February 16, 2012 in Barcelona (Spain)
  • El desembarco del anime en España: un viaje visual y sonoro por la historia de la animación japonesa [Anime in Spain: a journey through the images and sounds of Japanese animation] at XVII Saló del Manga on November 1, 2011 in Barcelona (Spain)
  • Periodisme en una crisi: El terratrèmol del Japó [Crisis journalism: covering the 2011 Earthquake in Japan] at Media140 Barcelona on May 9, 2011 in Barcelona (Spain)


  • Ulls rodons i pèls de punta: claus per entendre el fenomen del manga i l'anime [Round eyes and spiked hair: key concepts to understand manga and anime] at Biblioteca Guinardó Mercè Rodoreda on April 7, 2012 in Barcelona (Spain)
  • D'Astroboy a Utada Hikaru. Una panoràmica sobre la cultura popular japonesa actual [From Astroboy to Utada Hikaru. An overview of contemporary Japanese culture] at Universitat Oberta de Catalunya on March 6, 2010 in Barcelona (Spain)


Draft papers and PDF versions of presentations and posters are provided for reference, but they are not meant to be used for citation. If you would like to have a copy of any of my works, please contact me and I will be happy to make one available to you.